Laura Echan. Product Designer.

Hi, I’m Laura — a Lead Product Designer with over 10 years of experience turning complex processes into intuitive, easy to use products.

I’ve led designs for a variety of projects including enterprise SaaS platforms in cybersecurity, products that connect brands with influencers, as well as a native iOS and Android mobile app for The Washington Post.

I use AI tools to streamline my process, am well-versed in scalable design systems, and strongly believe that user research is the most critical part of the iterative process. I love collaborating with others to solve big, messy problems with clarity, empathy, and craft.

Accomplishments.

  • 10+ years of experience in Product and UX design, including 6+ years leading end-to-end design initiatives across cross-functional teams.

  • Proven track record designing for both B2B and B2C SaaS products on responsive web platforms, balancing user needs with business goals.

  • Designed the iOS and Android Washington Post Select app, achieving outstanding success with over 154.8K ratings and an impressive 4.8 out of 5-star user score.

  • Built and implemented scalable design systems to ensure visual consistency, accessibility, and cross-platform efficiency.

  • Integrated AI tools into the design process to streamline prototyping and concept development, reducing design time by 50% and accelerating stakeholder alignment.

  • Led product-led growth initiatives that resulted in a 56% increase in ARR, driving engagement and feature adoption among existing users.

  • Skilled in applying UX frameworks such as UX Playbooks and the Double Diamond process, including audits, workshops, user interviews, problem definition, wireframing, UI design, and prototyping.